Ezweni lemfashini kanokusho, ukukhetha kwendwangu kubalulekile. Njengoba abathengi beba nokuqonda okwengeziwe, isidingo sezindwangu zekhwalithi ephezulu ezingabukeki nje zizinhle kuphela, kodwa futhi ezisebenza ngendlela emangalisayo sesikhulile. Uboya obunobuso obubili—le nqubo yokuluka enhle yenza izinguquko emakethe yezingubo zangaphandle. Ngezindawo zayo eziyingqayizivele nomuzwa wokunethezeka, uboya obuphindwe kabili bungaphezu nje kwendwangu, kuwuphawu lwekhwalithi nobunkimbinkimbi.
1.Isiqongo sobuciko bokuluka
I-Double Face Wool imele isiqongo sobunjiniyela bezindwangu. Ilukwe kusetshenziswa amasu okuluka athuthukile ku-loom ezinikele, isebenzisa izinaliti ezingaphezu kuka-160 ukwakha indwangu engenamthungo, enobuso obubili. Le nqubo emisha iqeda isidingo se-lining, okuholela ezingubo ezilula, eziphefumulayo ezinikeza ukufudumala ngaphandle kobuningi. Isisindo sayo esiphezulu, esisukela ku-580 kuya ku-850 GSM siqinisekisa ukuthi ucezu ngalunye ludonseka kahle, luletha umuzwa ongenakuqhathaniswa owubukhazikhazi futhi osebenzayo.
Inqubo yokukhiqiza uboya obuphindwe kabili ayikona nje kuphela ngobuhle, kodwa futhi idala indawo enkulu ye-premium yemikhiqizo. Izindwangu zoboya ezinobuso obubili ziyala iprimiyamu yentengo engu-60% ukuya ku-80% ngaphezu kwezindwangu zoboya ezivamile ezinobuso obubodwa. Kumabhrendi afuna ukuthuthukisa ikhwalithi yemikhiqizo yawo, akungabazeki ukuthi kuyisikhali esiphazamisayo. Lokhu kubeka endaweni ephezulu akulona nje isu lokumaketha, kukhombisa ikhwalithi enhle kakhulu nobuciko obuhle bengubo yangaphandle ngayinye.
2.BSCI ibhizinisi eliqinisekisiwe
Njengebhizinisi eliqinisekisiwe le-BSCI, sihamba phambili kulobu buchwepheshe bendwangu obusha futhi sinikeza amajazi oboya be-merino namabhantshi. Siyaziqhenya ngokunikeza isevisi yesitobhi esisodwa sayo yonke into kusukela ekuthuthukisweni kwezinto ezibonakalayo kuya ekukhuthazeni umkhiqizo omusha. Imboni yethu ihlale icwaningwa yi-Sedex futhi ithobela izindinganiso zokuziphatha eziphakeme kakhulu, iqinisekisa ukuthi izinqubo zethu zokukhiqiza azigcini nje ngokusebenza kahle kodwa futhi zinesibopho.
Ukuzinikela kwethu kwikhwalithi kubonakala kuyo yonke imikhiqizo esiyenzayo. Sisebenza ngokukhethekile ngezingubo zangaphandle zoboya bezinga eliphezulu ukuze sihlangabezane nezidingo zamakhasimende aqaphelayo abazisa ubuciko. Amajazi ethu eboya anobuso obubili namabhantshi aklanyelwe ukuhlangabezana nezidingo zabathengi besimanje abafuna ukunethezeka ngaphandle kokuyekethisa ezindinganisweni zokuziphatha.
3.Izinketho zesu ezingabizi kakhulu
Nakuba uvolo olunobuso obukabili buyindwangu ephambili, kubalulekile ukuqonda umongo obanzi woboya obunobuso obubodwa. Uboya obunobuso obubodwa, obuvame ukubhekwa njengenketho ethengekayo uma kuqhathaniswa noboya obunobuso obuphindwe kabili, bunikeza izinzuzo ezihlukile ekusetshenzisweni okuhlukahlukene. Lolu hlobo lukavolo luvamise ukulukwa ngobunye obushelelezi, okulwenza lukwazi ukuguquguquka ezinhlobonhlobo zezitayela zezingubo, okuhlanganisa amajazi, amajakhethi, namajezi. Ilula, iyaphefumula, futhi inikeza imfudumalo ngaphandle kwenqwaba eyeqile. Nakuba uvolo oluhlangothini olulodwa lungase lunganikezi umuzwa wokunethezeka ofanayo nowoboya obunobuso obukabili, luhlala luqinile, ukukhetha kwekhwalithi ephezulu okufanele ukugqokwa kwansuku zonke. Le ndwangu iphinde ivumele ukuqedwa okuhlukahlukene, njengokuxubha noma ukuzizwa, okuthuthukisa ukuthungwa nokukhanga kwayo.
Kodwa-ke, kumabhrendi afuna ukugqama emakethe yokuncintisana, uvolo olunobuso obukabili unikeza ithuba eliyingqayizivele. Ngokutshala imali kule ndwangu yekhwalithi ephezulu, amabhrendi angakhuphula imigqa yemikhiqizo yawo futhi ahehe abathengi abazimisele ukukhokha iprimiyamu yobuciko obusezingeni eliphezulu. I-drape ecwengiwe kanye nomuzwa wokunethezeka woboya obunobuso obuphindwe kabili kwenza kube ukukhetha okuhle kakhulu kwezingubo zangaphandle eziphezulu, ukuyibeka ngaphandle kwezindwangu zeboya zendabuko.
4.Luxury Value System
Emkhakheni wemfashini wokunethezeka, ukukhetha kwendwangu kunomthelela omkhulu ekumiseni umkhiqizo kanye namasu okubeka amanani. Imikhiqizo ephezulu efana no-Max Mara ibone ukubaluleka koboya obunobuso obuphindwe kabili futhi ivame ukuyisebenzisa ekuqoqweni okulinganiselwe. Intengo emaphakathi yokuthengisa yengubo yoboya enobuso obubili ingaba izikhathi ezimbili kuya kwezintathu kunezembatho zoboya obubodwa, okubonisa okukhethekile kanye nobuciko obuhle bale ndwangu ephezulu.
Umagazini we-Vogue wabiza ngokufanelekile uboya obuphindwe kabili ngokuthi "i-couture yamajazi", egcizelela isimo sawo njengophawu lokunethezeka okufanele ube nalo. Kubathengi nemikhiqizo, kubalulekile ukuqonda uhlelo lwenani lezindwangu zikanokusho. Nazi ezinye izinto okufanele uzikhumbule:
Okokuqala, Ukuphishekela Ubuciko Bobuciko Obuphezulu kanye ne-Brand Premium: Uma umkhiqizo wakho ugxile ekunikezeni ikhwalithi ephezulu kakhulu nobuciko obuhle kakhulu, indwangu yoboya obukabili izoba yisinqumo sakho sokuqala. Ukuthinta kwayo okunethezeka kanye ne-drape enhle kakhulu kuzoheha abathengi abaphishekela imikhiqizo ephezulu.
Okwesibili, Ukusebenza noma Inhloso Ekhethekile: Kumabhrendi azisa ukusebenza noma anezidingo ezithile zokusebenza, ezinye izinto ezifana nevelvet noma izindwangu ezilamiwe zingase zifaneleke kakhulu. Kodwa-ke, kumikhiqizo efuna ukuhlanganisa ukusebenza nokunethezeka, uboya obunobuso obuphindwe kabili kuseyisinqumo esihle kakhulu.
Okwesithathu, Ukulinganisa izindleko kanye nekhwalithi: Kumikhiqizo edinga ukulinganisa izindleko nekhwalithi, uvolo omfishane obi kakhulu unikeza isixazululo esisebenzayo. Nakuba ingase inganikezi umuzwa ofanayo wokunethezeka njengoboya obukabili, isenganikeza umkhiqizo wekhwalithi ephezulu ngentengo efinyeleleka kakhudlwana.
Ekuphetheni
Uboya obunobuso obukabili bungaphezu nje kwendwangu. Kuwumnyombo wobuciko bokweluka kanye nophawu lokunethezeka. Njengenkampani enesitifiketi se-BSCI, i-Onward Cashmere, inikeza amajazi namajazi ewuli aphezulu futhi izimisele ukuhlinzeka ngemikhiqizo emihle kakhulu ukuze ihlangabezane nezidingo zabathengi banamuhla abaqaphelayo bemikhiqizo nabathengisi. Amajazi ethu ewulu anobuso obubili namabhantshi awagcini nje ngokuba nekhwalithi engenakuqhathaniswa nobuciko obuhle, kodwa futhi adala isikhala esikhulu, esiza ozakwethu ukuthi baphumelele emakethe encintisana kakhulu.
Njengoba abathengi baya ngokuya befuna izimpahla zokunethezeka ezisimeme nezinesimilo, uvolo olunobuso obukabili buyikhethelo eliphezulu. Ngokutshala imali kule ndwangu enhle kakhulu, amabhrendi angakhuphula imikhiqizo yawo, aqinise ukuma kwawo emakethe futhi ekugcineni aqhubekisele phambili ukuthengisa. Njengoba isidingo sezingubo zangaphandle zekhwalithi ephezulu siqhubeka sikhula, uvolo olunobuso obukabili sekulungele ukuba yinsakavukela yewadilophu kubathengi abahamba phambili ngemfashini.
Khetha uvolo olunobuso obukabili eqoqweni lakho elilandelayo futhi uthole imiphumela emangalisayo yobuciko beqiniso. Ngokuhlangene, masichaze kabusha ukunethezeka emhlabeni wezingubo zangaphandle.
Isikhathi sokuthumela: Apr-23-2025
